Investing in a company’s brand is a necessary component of generating repeat business; however, legal marijuana dispensaries are subject to state-by-state regulations that restrict their ability to use traditional marketing techniques like billboards, radio and TV commercials, and brochure distribution in public places.
Many states allow merchants to sell dispensary products with branding from cannabis companies on them, including shirts, mugs, rolling papers, vaporizers, and other items. Retailers are taking advantage of such chances to raise awareness outside of their dispensary doors.
Cannabis dispensary merchandising and apparel can help customers incorporate your brand into their daily lives, but before you sanction the printing of a thousand units of merchandise, you must freeze your cannabis dispensary merchandising strategy. Here are some tips to keep in mind if you’re thinking about displaying some branded cannabis merchandise:
Check Your State’s Laws
When it comes to what you may brand and how to sell it, different states with legalized marijuana have different laws. For example, while New Jersey prohibits designs with references to marijuana plants or slang phrases, Alabama forbids the sale of cannabis accessories. Therefore, before giving the all-clear to print your stock of cannabis merchandise, make sure you are up-to-date with the rules in your region.
Why Offer Cannabis Merchandising To Your Customers?
No matter which side of the marijuana industry you’re on, branded merchandise is essential.
Why? Merchandise can indicate the difference between success and failure in a crowded and competitive industry.
Branded cannabis merchandise transforms your supporters and clients into walking publicity. Additionally, if you live in a state with a high tourist population, merchandise turns into money-making souvenirs. The difference between giveaway stuff and cannabis dispensary merchandising and apparel with value is that customers will only purchase and wear your merchandise if it is thoughtfully designed.
Cannabis dispensary merchandise is a strategy to encourage customers to join the loyalty program. You could offer them a product at a giveaway price if they agreed to sign up for the loyalty program. Perhaps, if they’re going to be spending money with you regularly, you could offer the shirt for free. You must view merch as an extra incentive.
What Are The Merchandise You Can Offer?
You can offer:
- T-shirts/Dress Shirts/Sweatshirts/Hoodies
- Golf Apparel
How To Find Good Material?
There are several websites you can choose from:
Go with the vendor who can create the designs you may want to use for merchandise and apparel. The supplier must be also able to manage the entire process, from inception to delivery. Choose a partner that is licensed to design and sell merchandise and apparel.
How To Effectively Display Your Cannabis Merchandising?
Display Small Products at the Checking Out Counter
Have you ever observed that traditional retail businesses often place smaller impulsive buys close to the register and checkout lines? As a result, customers frequently purchase things that are presented to them just before checking out.
You can make more sales by setting up a few products at the cash register. Mouse pads, pens, or mugs make good countertop product displays.
Setup Wall Displays and Fixtures
When customers enter your dispensary, several focal points catch their attention. On the sales floor, products might be shown using sample tables or interactive displays. Utilizing fixtures and wall displays to display various cannabis and CBD products is another useful way to maximize your floor space. To boost sales of a variety of cannabis products and raise consumer awareness of available choices, products might be placed at eye level.
Use Digital Displays and Media
To present a professional image and convey important information, many dispensaries use display media and computerized menus. This makes sales more efficient by giving budtenders more time to address further inquiries. These digital displays can also assist in educating buyers about the product’s specifications.
The consumer base is involved in the cannabis purchase experience through the use of videos, pictures, digital menus, interactive displays, and other high-engagement media. These exhibits can also help you recommend new products and give your facilities a unique appearance.
While some businesses only offer pens and cups, cannabis businesses may provide some of the most useful and valuable branded items such as apparel, and other merchandise. Using cannabis accessories, you can advertise the business you run! By dispensing cannabis dispensary merchandise, you may promote repeat business!