Building an appealing marijuana website design is the first step toward effective cannabis branding. Your marijuana business website serves as your online storefront. It is the first thing customers see before deciding on engaging with your business’s services.
Although, the website design of a cannabis business is important, what is more important is that the website complies with all applicable rules and regulations.
Here are a few cannabis website design tips for your business website:
Do Cannabis Businesses Need a Website?
Let’s first look at why having a website is so crucial for cannabis businesses before we get into the specifics of cannabis website design.
Every marijuana business requires its own website for the following reasons:
Improves your Credibility
The only way to distinguish your company from the other cannabis businesses that are providing similar products and services is by creating a website. Your company’s website is its face; use it to interact with customers. If your business has an engaging website, more and more customers and leads will come your way. In addition to keeping them interested and demonstrating your credibility, this will assist establish a foundation of trust.
Attract New Customers
Having a website is the best approach to attracting prospective customers if you want to expand your current business. Your company can benefit from high rankings for a multitude of keywords and more organic traffic on your website with the help of an SEO-optimized website.
Having a website is sometimes one of the requirements for obtaining a cannabis license. This is due to the fact that a website gives the government an easy way to monitor your operation and make sure you abide by all applicable rules and regulations.
A website can also assist you in adhering to advertising restrictions. Most states forbid cannabis businesses from running typical television, radio, or print advertisements. However, they often permit advertising on cannabis websites provided that the site is only accessible to adults.
Display Special Offers and Discounts
A website provides a fantastic platform for promoting exclusive deals and discounts to your customers. You can share information about new products on your website, create campaigns, and distribute coupons and discounts.
Build Customer Loyalty
A website is the next best thing if a customer can’t physically come into your store because of the distance or any other issue. A website assists in maintaining contact with users, fostering user loyalty, and promoting repeat business.
Cannabis Website Design Tips
Avoid Complex Color Schemes
It’s easy to overdo color schemes when there are so many gorgeous tones and colors available. Despite the fact that many designers’ aesthetics are built around bright and dramatic color schemes, the rest of a website’s design is overpowered by the visual noise that results from using too many colors close together.
Keep your color scheme simple and your background colors such that they soothe the eyes. Colors on call-to-action buttons, menu items, or other design elements stand out and receive the attention they deserve when contrasted against a muted background. Sometimes a plain white, black, or neutral background will do.
Keep Homepage Minimalistic
Consider the Homepage as the main screen of your online store. Showcasing the most appealing elements of your website is what this section is for. What are the main things you want customers to know about your company? When building your Homepage, make sure to put any elements that come to mind on your home page. As a result, when customers wonder what your organization represents, there won’t be any uncertainty.
It can be easy to overload your main page with information, but doing so will simply confuse users. A homepage that is uncluttered and easy on the eyes keeps visitors from becoming distracted. A more simplistic approach allows you to concentrate on just a few important details at once, which reduces confusion and ensures that consumers get the most out of each visit.
Keep Your Design Simple and Intuitive
You’ve probably come across some mind-blowing designs while surfing the web and thought you could make something equally impressive. However, you should be aware that not all attractive websites exhibit decent designs.
To provide a wow effect to their project, many designers often apply an excessive amount of color and include pointless items on pages. But in actuality, the work isn’t usually up to par. No matter how compelling your content may seem, if users can’t browse a site easily and quickly locate what they’re looking for, they won’t convert.
Include Call to Action Buttons
Make the conversion process as simple as you can for users if you want to increase sales. This is why so many reputable websites include CTA buttons that include phrases like “Subscribe,” “Sign Up,” or “Buy Now.” Include these terminologies on your website and entice your audience to buy from you.
A lot goes into designing a website. When creating your website, you must ensure that the design process is meticulous and that you have given it a lot of thought. The aforementioned tips will significantly help improve your site.
If you’re overwhelmed by all these possibilities but don’t know where to begin, think about hiring a professional web designer to guide you through the process.