Good signage is a necessity for businesses to attain high visibility and establish a recognizable brand. Fortunately, signages are a cost-effective and simple approach to increase foot traffic, engage with customers, and stay competitive.
Evolution of Digital Signage Solution
From simple lettering and graphics to monochrome electronic messaging, signage has evolved into a digitalized, more powerful, and sophisticated marketing tool. Digital signage currently necessitates a massive set-up, including digital displays, Digital Signage players, supporting software, and substantial installation and maintenance assistance, all of which can be rather expensive.
But that doesn’t mean you have to spend a lot of money on marketing or put in a lot of hours of human labor to set up digital signage for your company.
Although each digital signage installation is unique, some general factors apply to all of them. A digital signage installation, for example, necessitates specific hardware and software. That hardware and software may differ from one organization to the next and from one business to the next, but they are both necessary. There can be no digital signage installation without them.
Step By Step Guide To Seamless Installation Of Your Digital Signage
The following list is comprehensive, and includes everything that is needed for putting up an effective digital signage setup:
Hardware Is The Key
Here is a list of questions you must have answers to before you buy hardware for digital signage:
- What kind of hardware do you require?
- What size display do you require?
- How thin does the hardware need to be?
- What are the environmental issues that need to be addressed?
- How are you going to mount it?
- What kind of signage screen will work best for your business?
- What kind of media player are you looking for?
- Is there an onboard computer with the display, or would you need to purchase additional hardware?
Once you figure out the answers to the abovementioned questions you are ready to buy hardware for your digital signage. If you are still confused you can contact Cure8!
Location Is Of Prime Importance
This one is self-evident, but you should consider it nonetheless: Where are you going to put your digital signage?
You want to put your screen in a place where it will be seen by the maximum number of people and in a location where it will be relevant. This, of course, relates to your purpose for placing the displays. If you had wayfinding kiosks, for example, you wouldn’t bury them deep in the core of the mall or store; instead, you’d place one at each entrance and possibly a couple at the intersections of the mall or store wings.
To find high-exposure places, observe the paths people take through your facility and where their eyes are currently glancing. Avoid strange corners and dead ends where no one looks or wanders.
There are three mounting options: floor mounting, wall mounting, and ceiling mounting. While they may seem self-explanatory, it’s worth going through them again—especially since one may have an edge over the other depending on your reason for installing the signage.
As the name suggests these signages such as a stand, trolley, or pedestal are placed on the floor. Kiosks can also be mounted on the floor. A floor-mounted sign can be tilted to be more user-friendly and placed within easy reach for interaction. It’s also a viable option when wall and ceiling mounting isn’t feasible, such as when the signage must be placed in the middle of a room with a high ceiling.
Wall-mounted signage is either directly affixed to the wall through a fixed or articulable arm. As the name implies, this option is frequently utilized for video walls and digital menus.
As it doesn’t take up important floor space and allows the screen to be placed away from a wall, this is probably the most popular option. It won’t work with touchscreen apps, of course.
Your system will be deployed in a way that is unique to your business. You might hire an AV or IT firm or have your own IT department handle the installation. If you’re working with an outside organization, you can save money by mounting hardware ahead of time and using remote help for software setup via the web. In any case, consider launching a 30-day or so test program before going live. If this doesn’t exactly match what you’ll be doing when you go live, you won’t have good feedback to work with.
Conceal Cables And Wires
Wires and cables hanging in the open are never appealing. You must consider cables and power sources while planning your signage monitor installation.
Cables must be concealed within a drop ceiling or a wall. You should also keep in mind that your digital signage display and PC will require power. Keep in mind that your signage solution’s PC will require a dedicated internet connection.
After Installation Support Is Must
Getting your digital signage installed is not enough. You will require technical support to keep it up and running at all times. Here are a few questions you must have answers for after your digital signage has been installed.
- Who is going to provide technical support?
- Who will ensure that your hardware and software will continue to function when updates are required?
You wouldn’t have to worry about the aforementioned questions if you work along with Cure8. We will not only help you choose the hardware but provide support for its seamless functioning throughout. We can also help you choose the right software for digital signage as well.
The digital screen domain is vast, filled with letters, numbers, and technical jargon. You may not become an expert in signage after reading this, but you will have enough knowledge to make an informed purchase and get it installed seamlessly. Whatever your purpose for employing digital screens is, make sure they are always sleek, modern, and high-quality and that you hire an expert to install them.
How Can Cure8 Help?
Cure8 does not agree that one-size-fits-all. That’s why we provide a thorough needs analysis so you can weigh your design, display, and back-of-house equipment. After that, we take care of the permitting, installation, and after-sale servicing for you as well. Get in touch with our IT experts today.