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CURE8 BLOG

Cure8 Promotes Munir Haque to President 

Cure8, the leading cannabis security and technology services provider, today announced the promotion of Munir Haque, its current Vice President, to the position of President. 

As Cure8’s VP, Haque already oversaw much of the company’s operations, including services delivery and project management. The new role will increase and solidify Haque’s decision-making power over Cure8’s operations, as well as give him more influence over the strategic direction of the company.  

Concurrently, Cure8 CEO Eric Schlissel will be taking on more of an advisory role and stepping further back from day-to-day operational management. Haque will also be increasingly less involved in the minutiae of buildout projects and service delivery, with many of these responsibilities handed off to Robert Sandoval, a Senior Project Manager that joined the team last year, and veteran Senior Director of Service Nikhil Anand. 

The move coincides with the explosive growth of the company in 2024, with a 250% increase in revenue year over year and expansion into multiple new markets despite an overall down year for the industry. 

Said Schlissel, “Functionally, Munir has already been handling many of the responsibilities of a president. To some extent the promotion is just a recognition of all the great work he’s done and the leadership qualities he’s shown.  

“At the same time, our company is entering a crucial stage. We need to continue supporting our extensive customer base and scale to meet the needs of new markets like Kentucky and Minnesota, while maintaining flexibility in generally uncertain market conditions. The promotion is about elevating Munir, allowing him to unlock his natural talents, and focus his creativity on serving the needs of a changing market and putting the company and its clients in the best position possible.” 

Prior to joining the Cure8 team, Haque had an extensive background in large-scale boutique retail management, including overseeing the launch of many new stores for brands like Brookstone and Paper Source. He was recruited for Cure8 when it was first spun out of its parent company Base8 in 2016, initially focusing on implementations, project management, and service delivery. His role expanded from there.  

Highlights of his work over the last nine years include: 

  • Overseeing the buildout of hundreds of other dispensaries, cultivations, and processing facilities, including the first federally legal retail stores in Canada 
  • Assisting in building Cure8’s best-in-class service delivery, implementation, and sales and marketing teams, and implementing and refining its industry-standard processes 
  • Initiating and developing partnerships with the industry’s leading vendors 
  • Driving the company’s expansion into 20+ states and provinces, including New York, Maryland, Florida, Illinois, New Jersey, and Michigan 
  • Establishing himself as a thought leader and Cure8 as a main industry source of security and IT expertise, being a featured speaker at CannaCon, Lucky Leaf, and other events, and on a number of podcasts 

Said Schlissel, “What really separates Munir are one, his incredible work ethic, and two, the fact that he really cares about helping people. He really wants clients and partners to succeed, and drives himself and his team as hard as possible to make it happen.” 

Said Haque, “I’m looking forward to taking over my new role, while still ensuring our clients get the level of support they need and expect from us. We’ve got big plans for 2025 and beyond, and I’m excited to work with my team and all of our amazing partners to bring the highest standard of security and tech services to the cannabis industry.”  

Cure8 is a leading cannabis security and technology services provider. They help licensees and operators throughout the US and Canada plan, build, manage, and scale their facilities. They are unique in providing end-to-end security and IT services to cannabis operators, from early-phase design and planning support, to turnkey buildouts including network, surveillance system, and access control installation, to 24/7 managed IT services.

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